facebook social 640.jpg 640x360 q85 crop Those who believe the leading social network has potential to become a leading retailing presence and those who say it won't happen and the crash and burn will be fast.

Over at Forbes, which reports on an online debate at RetailWire, the opinion battle has already begun with David Biernbaum, senior marketing and business development consultant at David Biernbaum Associates, claiming Facebook users will "shop til they drop." But SAP's Global VP of Strategic Communications Tom Redd says "No — simply no." Redd believes the shopping feature will crash and burn quick as users realize it's just another way for Facebook to scrape data on users and offer a very insecure option to shopping online.

Facebook announced its pilot/test buy button feature last Friday, claiming it's a way to help businesses drive sales. The button, available on the desktop or mobile Facebook app, will let users buy a product right off the social network site.

"We've built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they'd like to save payment information for future purchases," according to a Facebook announcement, which notes the test is currently only available to a few small and medium sized U.S.-based businesses.